Now CoQ10 is one of the most popular brands, but is it any good? Well here is a completely unbiased Now CoQ10 review. Unlike other reviews on vitamin store sites that sell it, I have no reason to favor or dis-favor this brand. So here we go…

Is Now Foods a trustworthy company?
This company actually has a very interesting history. It was founded in 1968 by a man named El Richard and to this day it remains a family owned business. Their based out of Illinois and that’s also where they have a 263,000 square foot production facility.

I’ve never heard any quality-control complaints about Now CoQ10, or the Now brand for that matter. One thing specifically I like about Now Foods is that they try and source their ingredients from non-Chinese sources as much as possible (and common sense tells us why that’s a good thing!). So as long as they do that, I would say Now is a trustworthy brand.

What types of Now CoQ10 supplements are available?
Like many vitamin manufacturers, Now Foods has greatly diversified their selection of Now CoQ10 supplements over the past several years. These include:

• Now CoQ10 soft gels
• Now CoQ10 lozenges
• Now CoQ10 powder
• Now CoQ10 combination formulas (with fish oils or B vitamins, etc)

Between the different strengths and formulations, there are dozens of different Now Foods CoQ10 products on the market. In my opinion, one of the biggest selling points for them is that they have a wide variety of strengths for regular CoQ10 (ubiquinone). For example they strengths ranging from 30 mg all the way up 600 mg. Now many people actually need the high dosage, but it’s convenient for those that do.

How much does Now CoQ10 cost?
Of course prices vary by retailer, but they tend to be reasonable (especially if you buy them online). They aren’t the cheapest, nor are they the most expensive. I would consider them to have a mid-level price point compared to all the CoQ10 supplements on the market today.

How does Now CoQ10 measure up to the competition?
For traditional CoQ10 (ubiquinone) all things considered, I think Now Foods CoQ10 is a solid choice.

That being said, there is one negative I need to mention in my Now CoQ10 review… and that is their selection of ubiquinol (not ubiquinone, but ubiquinol) is very limited. If you’re not familiar with ubiquinol, it’s a patented formulation of CoQ10 discovered by the Japanese that is reportedly up to 8x more absorbable. At the time of this review in 2010, Now Foods only has 3 different strengths for it. So my only complaint at this time is their limited selection of high absorption CoQ10 ubiquinol.